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Gift cards

A gift card is a convenient and easy-to-maintain tool that allows the merchants to increase their sales significantly.

Interesting facts about gift cards:

  • On holidays the turnover generated by the gift cards can exceed the traditional payment volume.
  • About half of the holders of gift cards make purchases for the amount exceeding the face value of the gift card by 15-55%, thus generating additional sales volumes.
  • If the client returns the goods, you can refund the respective amount back onto the gift card, thus retaining this money.

Basic functionality of gift cards:

  • Face value of the gift card can be pre-set or user-defined. In the latter case, the denomination is set directly upon buying the card based on the buyer’s wishes and the merchant’s rules.
  • Validity period can be limited (e.g., 1 year from the date of card sale) or unlimited.
  • The number of card transactions can be limited (for example, the card may be blocked automatically after being used once) or unlimited.
  • It is possible to set a single-purchase limit for the card (for example, at least RUB1,000 at a time).

Off-the-shelf packages for merchants with 1-7 sales outlets:

 

Merchants with
1-3 sales outlets

Merchants with
4-7 sales outlets

Card face value

Pre-set

Pre-set or user-defined

Permissible number of transactions

Unlimited

One or unlimited

Validity term

Limited

Limited

Possibility of the card return (disabling the program)

No

No

Possibility of depositing the refunds back onto the card

No

Yes

Reporting format

Standard

Standard

Rates

  • One-time installation payment of RUB7,000
  • 1,5% of card payments volume, but no less than RUB7,000 per month
  • One-time installation payment of RUB15,000
  • 1,5% of card payments volume, but no less than RUB10,000 per month, or
  • 1,5% of card payments volume + a pre-set amount based on the number of accounts in the database

Number of cards

First 200 cards (of uniform design) are provided free of charge, further – as required by the merchant

First 200 cards (of uniform design) are provided free of charge, further – as required by the merchant

For merchants having more than 7 sales outlets the gift card functionality is unlimited and determined individually.

To connect your outlets Make a request
Make a request

If you find the information on this page insufficient or still have any questions, contact us

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Yuliya Sirotenko
Answering your question:
Yuliya Sirotenko
Head of payment services development deparment
Tel.: +7 (495) 956-48-06 ext. 1391