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Cumulative discount card

The cumulative discount card helps the formation of customer loyalty and allows the company to increase the sales volume. The more purchases a person makes in a given retail chain, the greater discount s/he enjoys, and the more benefits s/he receives if comes back repeatedly.

The cumulative discount programs ensure:

  • a boost in the volume of spending,
  • the increased frequency of purchases,
  • a boost in the consumer activity, thus leading to the loyalty formation.

Basic functionality of bonus cards.

The cumulative discount programs are based on the principle of discount increase in proportion to the growth of the total purchase amount. The new discount value is applied when the total purchase amount exceeds a certain preset threshold, for example:

Purchase amount:


less than RUB10,000










Each purchase amount threshold and the size of discount are determined individually as the client (merchant) may desire.

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Yuliya Sirotenko
Answering your question:
Yuliya Sirotenko
Head of payment services development deparment
Tel.: +7 (495) 956-48-06 ext. 1391