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Bonus cards

The bonus cards facilitate the formation of customer loyalty and allow the company to increase the sales volume because the customers come back again to use the bonus gained from previous purchases.

The bonus programs contribute to:

  • the increased volume of customers' spending,
  • the increased frequency of purchases,
  • the stimulation of sales at the time and date advantageous for you,
  • boosting the consumer activity, forming the loyalty.

Basic functionality of bonus cards.

UCS offers you to choose bonus scheme, the most convenient for you, or a combination of schemes. The bonus accrual scheme can be based on:

  • Purchase amount, for example,

    - the bonus is 10% of the check amount.
    - for the check amount of up to RUB1500, bonus is 5%; for the check amount exceeding RUB1500 the bonus is 10%.
  • Time of purchase, for example,

    - increased bonus on certain days or hours.
    - additional bonus in the New Year’s eve week.
  • Purchase history, for example,

    - initially, the bonus was 5%; after purchases for the amount of RUB5,000 (per one or several shopping visits), the bonus is 10%.
    - if 15 or more days passed since the last purchase, the bonus is 5%; if less than 15 days passed since the last purchase, the bonus is 10%.
    - if the number of customer’s purchases is less than 15, the bonus is 5%; if the number of customer’s purchases is 15 or more, the bonus is 10%.
    - at less than 15 purchases per month, the bonus for the next month is 5%; at 15 and more purchases per month, the bonus for the next month is 10%.
  • A certain transaction number, for example,

    - the bonus is 5%; the bonus for every 10th transaction is 10%.
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Yuliya Sirotenko
Answering your question:
Yuliya Sirotenko
Head of payment services development deparment
Tel.: +7 (495) 956-48-06 ext. 1391